CDS renews football team sponsorship deal following league victory

News | June 2022

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A Leicestershire football team, which has been sponsored by fire detection and life safety specialist CDS for the past two years, is celebrating winning the league championship.

And as well as the glory of lifting the Leicestershire Foxes Sunday League trophy, the team has been rewarded with a further two-year sponsorship deal with CDS to help it repeat its success in the coming couple of seasons.

Members of Fleckney Athletic under 12s have been sporting stylish shirts emblazoned with the CDS logo since 2020 – and the young footballers are looking forward to continuing the relationship until 2024.

The deal will also see CDS continue to fund equipment such as balls and cones, as well as annual player awards, camps and tournaments.

The inspiration for the sponsorship came from CDS sales manager Paul Flude, whose sons play for two of the Fleckney Athletic teams – one in the under 13s and one in the under 10s.

Paul is also a coach for the under 10s team and has completed his level 1 coaching with Harborough Town FC, which also includes first aid training and safeguarding for children.

CDS managing director Simon Abley said: “Here at CDS, we’re all about making sure people are safe. While our professional role is protecting them from fire, we also believe in investing in the local community and helping our neighbours stay safe and healthy. So we hope our small contribution will play a part in helping the dedicated Fleckney Athletic team achieve this goal.”

Other recent CDS community contributions have included raising funds for Leicester Royal Infirmary, the city’s general hospital and Lutterworth food bank.

CDS has been helping protect lives and property for social housing providers, councils, police authorities, hospitals, care homes, universities, factories, warehouses and airports for more than 30 years.